Cadillac Ices
The manufacturer Cadillac has stopped the Coupe edition of ATS Sedan in-order to recover the stock price. Most of the coupe units are trendy figures and the sales are not that good when compared to their 4-door sedan models in its line-up.
Its main rivals are Audi A4, BMW 3 Series, and Mercedes C-Class though they are not coupes, but in terms of performance they are the direct competitors.
GM Chairman and CEO Dan Akerson said “I want Cadillac to regain its title as Standard of the World, and part of his strategy is to make the brand a viable competitor in Western Europe. Cadillac can’t do that without a full range of ATS body styles. Of course, the brand needs a dealer network there first. It was widely reported last fall that Cadillac had iced the ATS convertible.”
Reducing prices won’t increase their sales, but manufacturing a luxury car, which has all the features of competing with the big guns like BMW and Mercedes can increase sales along with fame.
